Ms Lam Lye Chan
is the first hotelier in Singapore to be awarded the Certified Hospitality Educator (CHE). She is also a Certified Rooms Division Executive (CRDE). These professional designations, which are highly regarded in the hotel industry worldwide, are awarded by the Educational Institute of the American Hotel & Motel Association, USA.
Ms Lam is also listed in the International WHO’S WHO of Professionals


In search of greater challenges, Lye Chan left a successful career as Human Resource Manager in Conrad International Centennial Singapore in December 1998 to set up TRAINING STRATEGIES, a training and consultancy business for the service industry.

Lye Chan has extensive experience in the training and development of human resources and has made significant contributions to the successful implementation of the On-Job-Training system for Orchard Hotel and Conrad International Centennial Singapore. These hotels were subsequently accredited by the Institute of Technical Education (ITE) as Certified On-Job-Training Centres. Under her capable and dynamic leadership as Human Resource Manager, her previous company, Conrad International Centennial Singapore, became the first in the hotel industry to be conferred the prestigious People Developer Award (1998), the national standard for Human Resource Development.

Lye Chan also has invaluable first-hand experience in the opening of hotels, in particular the setting up of the Front Office and Training & Development departments. She has customised and conducted courses for hotels both in Sinagpore and overseas, for serviced apartments, clubs, hospitals as well as the automobile and property management industries. Moreover, she has lectured in subjects which lead to the SHATEC Higher Diploma in Hotel Management.

She specializes in People Developer Systems Implementation, Quality Customer Service, Teambuilding, People Skills, Supervisory Skills, Front Office Management and Human Resource Development. Her skills are acquired as a result of years of accumulated experience as a Senior Assistant Manager (Rooms Division), Trainer, Training Manager, Human Resource Manager and Consultant. Lye Chan is also an Associate Trainer with the Singapore Human Resources Institute (SHRI).